People are generally not used to these prices for makeup and it tickles my curiosity to see how people will react to it. I was pretty shocked at the prices a teeny tiny bit as I’m not used to venturing into places like Target and being faced with price tags that read $18, $22, $38, etc….that’s MAJOR wow for cosmetics when it comes to such a department store as this. I was quite surprised and delighted when I noticed Pixi now sells online where as before it was an exclusive UK site. Interestingly enough Pixi is basically the same line up that Sephora used to carry and that Pixi itself now carries within the UK. I know I’m 30 and absolutely love the lines! Sadly, my Target did not yet have the Jemma Kid line up however I have seen it online and it’s simply stunning. Are they hoping the failing economy will shoot sales of these brands through the roof? Are they gearing it towards teens who are seeking funky, fun cosmetics for back to school? Do they hope to get a glance from the 20 something year old who loves cute packaging? I find myself curious what audience Target hopes to well.target….with these brands. I swatched to my little heart’s delight without any MA’s to interrupt me and try to sell me something I didn’t want, a girl could get used to this! I wandered into Target last night to see for myself what the hype was all about and I was wow’ed by the selection of cosmetics and I indulged in far too much of it for my own good but tempted I was.įirst off I found it rather fantastic they had actual testers available which is unheard of in drugstores and department stores. I’m always all over cute packaging and shimmery shades however I do believe those of us who enjoy these styles of cosmetic may just be in the majority and women my own age and older may not see the appeal of the “cuteness” of these brands. Since the lines are on the kawaii side it may not be as appealing to the masses as one would hope for. If you seek Dior, Smashbox, Urban Decay, Etc…you’ll have to head to a counter, Sephora, Ulta, or find some place online to buy however walking into common drugstores will not greet you with high end cosmetics but cheaper brands a plenty.īringing together Pixi, Jemma Kidd, and Napoleon Perdis seems like a very interesting venture by Target however as I mentioned I see it as a gamble. Selling high end cosmetics in drugstores or larger scale department stores such as Target is rather unheard of. I feel further interest and admiration to Target for paving the way for a rather interesting import of posh cosmetics. Now I admire Target for being way ahead of the game by importing such brands as Boots (both skincare and cosmetics) and Soap and Glory. Generally the cosmetic department consists of low end lines such as Covergirl, Almay, Etc… It’s a large scale department store that sells cheaper lines of everything from clothes, to accessories, to home goods. It still remains a gamble for me however.Ī few things about Target if you’re not within the US. I’m betting Target has done some research and realized right now would be a great time to extend it’s line to include some higher end products that might sell very well. Target seems to have done it’s homework and realized now would be a great time to introduce three brand new line ups to their cosmetic selection. The theory turns into fact as Estee Lauder reported sales go up during tougher times and during the September 11th terrorist attacks, lipstick sales were twice as much. The term Leading Lipstick Indicator was actually coined by Leonard Lauder (chairman of Estee Lauder). I’m referring to the fact that their is some theory and fact that lipstick and cosmetic sales actually rise during tough economy times because women tend to turn in smaller indulgences when money is tighter. What the hell are you on about anyway Muse?

It’s referred to in many terms one of which is the Lipstick Index but it’s also been called Lipstick Economy, Leading Lipstick Indicator, etc…

In all my economic courses I’ve never heard a reference to the Lipstick Index prior to this but turns out if you Google you’ll find a ton of extremely interesting articles on this. A few weeks ago a friend of mine and business associate mentioned the Lipstick Index while we were out for dinner.

Pixi its judy time palette swatch